Schweppt Away by a Brand!

We went shopping for a neighbour this week.  He wanted some Tonic Water.  Well, if “Beanz Meanz Heinz” surely “Tonic Water” means Schweppes?  Just as “Lemonade” means R Whites – for my generation.

I wonder what your name means?  To you?  To others?  Your name is your brand – the most important part of your personal and professional brand.

We bought Schweppes Tonic Water for our neighbour and the much cheaper ASDA equivalent.  We though he could make an informed choice.  But informed by what?

You see, thinking about it, I suddenly had an all consuming (interesting phrase) desire for a Gin and Tonic.  It’s not even Noon.  If I walked down this path, I wondered, would I choose ASDA or Schweppes?  Everything urged me to choose Schweppes.

This excites me.

You see, I’m a trainer, an entertainer, an entertrainer.

There are millions of trainers in the world, and even more entertainers.  Why would anyone in their right mind or any other kind of state of mind choose me over and above anyone else, especially when I am (to borrow from another brand), “Reassuringly Expensive”?

Well, I think the answer to that is up to me and up to you!

 Happy Feet and Funky Pants

I enjoyed the movie, “Happy Feet.”  The brand was his feet and the passion and energy he poured through them.  To others, his feet were a disadvantage… a hazzard.  I’m English.  By default, that means I’m “eccentric”.  It’s way too easy to become invisible, homogenous, to blend in with the crowd… but then I’d be ASDA.  I want to be Schweppes.  I want people to happily pay 3x the price for me and my brand.  And I want them to enjoy the better taste of a branded product – in my case, training.

I’ve got a well-intentioned friend who wants me to conform to another pattern – for the sake of a bigger brand.  He doesn’t like my Zimbabwe funky trousers or my ‘action sandals’.  He probably hasn’t read, “Momo” by Michael Ende.  And I understand him.  He’s right – for his brand.  But I’m me.  I am different.  I am eccentric.  I am L3x.

Lots of people don’t like my Funky Trousers from Zimbabwe.

I get ‘scanned’ by people and then a look of distaste!  Mothers pull their young children closer to them!  But they are my brand buddies are they?

Another friend said to my face that they wouldn’t put me in front of their best customers until I lost some weight!  (I’m fat… but friendly!)  She went out of business and had to reinvent herself.  I haven’t had to reinvent myself or my waistline.  I’m not sure when the World is going to get it, but I think you get it: it is OK to be you – just the way you are.

Love your brand – it’s all too easy to compromise it.  I’m a big Cliff Richard fan.  I think he’s innocent.  But his brand will never be the same again.  I hope he, or, even better, other people stand up and be counted to protect his brand.  That’s a love brand.  I choose to believe the best of Sir Cliff until his accusers are prooved to be telling the truth.  They’ll have an uphill task with me – that’s the power of his brand.

Polonius:
This above all: to thine own self be true,
And it must follow, as the night the day,
Thou canst not then be false to any man.
Farewell, my blessing season this in thee!

Shakespeare meant so much by this phrase, but let’s take it at face value.

[If there is a Scholar in you, you might enjoy digging deeper here.]

The New Bottom-Line

The New Bottom-Line is that you can profitably be yourself now.  The internet allows you to reach those who ‘get’ you or who want to be just like you.
Of course, you’ve got work to do… you’ve got to find the right people and make it easy for them to find you on-line and off-line, but you won’t achieve this by being anyone but the One whom you really are.

Be true to yourself – that’s the ‘you’ I need you to be for me.

Love me; love my brand.

L3x

 

btw, Hiilary Duff is not ‘cool’ with some people.  I think she is amazing.  Check out the insightful lyrics in her song, “I Am”.  The song says it all.

I’m an angel, I’m a devil
I am sometimes in between
I’m as bad as it can get
And good as it can be
Sometimes I’m a million colors
Sometimes I’m black and white
I am all extremes
Try to figure me out, you never can
There’s so many things, I am

I am special
I am beautiful
I am wonderful
And powerful
Unstoppable
Sometimes I’m miserable
Sometimes I’m pitiful
But that’s so typical of all the things, I am

I’m someone filled with self-belief
I’m haunted by self-doubt
I’ve got all the answers
I’ve got nothing figured out
I like to be by myself
I hate to be alone
I’m up and I am down
But that’s part of the thrill, part of the plan
Part of all of the things, I am

I am special
I am beautiful
I am wonderful
And powerful
Unstoppable
Sometimes I’m miserable
Sometimes I’m pitiful
But that’s so typical of all the things, I am

I’m a million contradictions
Sometimes I make no sense
Sometimes I’m perfect
Sometimes I’m a mess
Sometimes I’m not sure who I am?

I am special
I am beautiful
I am wonderful
And powerful
Unstoppable
Sometimes I’m miserable
Sometimes I’m pitiful
But that’s so typical of all the things, I am

I am special
I am beautiful
I am wonderful
And powerful
Unstoppable
Sometimes I’m miserable
Sometimes I’m pitiful
But that’s so typical of all the things, I am
Of all the things I am

I am special
I am beautiful
I am wonderful
And powerful
Unstoppable
Sometimes I’m miserable
Sometimes I’m pitiful
But that’s so typical of all the things, I am
Of all the things, I am

Songwriters
COYNE, KEVIN/ROBINSON, ERIC

Published by
Lyrics © EMI Music Publishing, RealSongs

One thought on “Schweppt Away by a Brand!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s