AIDA is a mnemonic much loved by marketing professionals… but it is for all of us.
It all begins with…
“Whatever gets your attention gets you!”
It is certain that you will achieve little in 2014 if you don’t give quality attention to what you desire to manifest. Like a loved one wilting without the time and attention of the object of their desire, so also our aims go amiss if they don’t get daily and deep, continuous attention. Various authorities on the subject have suggested that between 90% and 99% of the results we get in life depend upon our unconscious or subconscious beliefs and focus, but I say to you that it all begins with the conscious attention. This is your choice and fully under your control. Your attention programmes your unconscious – and the rest works like magic from thereon in.
The old cliche is so true: “out of sight, out of mind.” Christmas is a wonderful example of the power of bringing those who have been out of mind all year back into the spotlight of your attention – if only temporarily. To gain true insights and wisdom, we must keep important matters in mind – at the forefront of our attention.
Practically, writing your goals, aims and ambitions down daily helps to reset the mind to achieve your dreams. If you are bold, write down what you really want 77x per day for 7 days. You’ll be amazed at what you can create. But be careful what you wish for!
Of course, to keep it up, you’ve got to stay interested. This usually means that you goal must be broadcasting on Wii.FM – the World’s most popular Radio frequency = What’s In It For Me?
Keep stacking up the benefits. Ask yourself, “When I get this goal, what will it mean for me? How will I truly benefit?” There must be some hope of success if you are to maintain your interest and thus your motivation. Set your attention on goals which are just within the realm of possibility so that you can build hope and interest as the first signs of success blossom. Hope springs eternal! Kennedy went for the Moon – not Mars. If he was alive and in power today – he’d be going for Mars.
Actions truly speak louder than words – and that’s the last point. Until then, a picture paints a 1000 words. To get the vision – you need a vision! Create a vision of what you want to achieve, then you can inflame your desires! Where there is no vision, you’re life will lack direction and moment. Create Your Vision for 2014 – don’t borrow someone else’s.
I am most convinced that nothing worthwhile ever happens without passionate desire. There is a wonderful Greek word for “Lust” that is used for “strong desire”… That’s what you need for your goals – a lust, a thirst, a hunger, a burning passion and desire. You must be or become “driven” to achieve your outcome. It must become a craving.
And “Action!” Faith without corresponding action is dead. You must move. You must take steps. You must commit to action. Physical action.
Many a young heart has seen a vision of loveliness that has captured their imagination and attention. The slightest attention from the other party then ignites hope – and kindles interest. Desire grows more fervent as time goes by (as long as there is regular exposure to the vision of one’s dreams). But all fails without some action at the final hurdle – “Would you like to go out with me?”
Attention is the purpose of your Spirit. Your Spirit must direct your life. This is hope.
Interest is the function of your Soul – Your mind must meditate on that which you pay attention to – only then can it reach the heart of the subconscious. This is perseverence.
Desire is the domain of the Heart – working subsconsciously – literally below the threshold of consciousness – even in your sleep. This is faith.
Action is the misson of the body – nothing spiritual on Earth happens until there is corresponding physical action. Such is the stuff of legend and magic as well as true faith. Why the fuss about the Earthly Temple – a mere shadow of the Eternal? Simply because the shadow is the shadow of the reality – there cannot be one without the other. Alter the shadow and the other reality must necessarily be changed.
This is an excellent exercise for your Thinkpen® process.
- Blue ink for your Spirit’s Attention
- Black ink for your Soul’s Interest and development
- Green ink for your Heart’s Desire growing and blooming
- Red ink for your Body’s decisive Action in the physical realm.
“So let it be written, so let it be done!”