I realised years ago that manufacturers and software producers exaggerate so much that their claims are almost lies. I also realised that I rared could take the time to dig deep enough into software to explore all the features. So, “Elvis Preset” was born, TheArtistFormerlyKnownAsLex. Elivs was created to do quick reviews of software, services and products, and to include unusual categories in his reviews such as an “Instant Gratification” rating.
In these great days of the democratisation of marketing and reviewing (just think of all the sites that actually ask you, the customer, to broadcast your satisfaction/disatisfaction to the world), Elvis is a voice for the busy audio-visual consumer. Goodbye “Buyer’s Remorse”, hello “Quick-Retail-Fix”… get yours quick, stock is flying off the shelves!!!